Obi Roots

“The Just Right Products”


We are the savior beauty company for hair and skin. We provide Hair and skincare products formulated with textured hair and brown skin in mind.  Our products are formulated with natural and organic ingredients to deliver exceptional skin and hair care. We promise to continue to be innovative and provide products with the “Just Right” ingredients for black and brown women. We are grounded in growth and welcome you on the ride.